Monday, January 28, 2008

Two Great Events In One Great Valley

I am supremely confident as a more than eight year resident of the valley that we are more than qualified to host a Super Bowl and the FBR Open in the same week. Specifically, Glendale has been put on the map of the world as hosts of SB XLII. A year of remarkable behind the scenes effort has turned the once expansive farm land into an NFL experience that is the greatest in the 42 year history of Super Bowls. Out of town guests are flooding into Arizona to experience the NFL's marquee event first hand.

The only disappointment is if they don't have a ticket to Sunday's game. The average price for a ticket is in the $4,300 range. The NFL face value is $700 to $900. I've seen one ticket package for the game, a limo for the day, passes to some V-I-P parties and other amenities go for over $19,000. Many people are coming into the valley for the week and renting homes. A palace on Camelback Mountain had a daily rental fee of $25,000. Lower end prices were $1,500 for the week for a condo in the East Valley. There was a lot of rental property prices in between the high and low ends. By the way, if you can afford any of the above prices, I'm pretty sure you're not too concerned about the cost.

The FBR Open is a proven winner when it comes to putting on a PGA tour event. The Thunderbirds have a brilliant formula for success that seems to improve yearly. This is my 8th FBR Open and every year the Thunderbirds have come up with new, innovating ways to make the tournament even better. For the more affluent and businesses, they've added a second deck of sky boxes to the world famous 16th hole, increasing the stadium atmosphere, which makes it the most unique hole in golf. For the person on a tighter budget, the Thunderbirds added a large Pavilion tent near the 2ND and 9Th greens. It's affordable and has a sports bar/restaurant feel to it. Entertainment is not limited to world class golf. If you've never been to the Birds Nest (it's affordable) you have missed a party to top all parties and it goes for 4 nights. You'll never find a better place to people watch than the TPC Scottsdale during tournament week.

One week, two great events in one great valley. It doesn't get much better than that. gcruz@kpho.com

Gary Cruz
CBS 5 Sports Anchor

Posted at 7:27 PM by Gary Cruz